Perfect CA Breitling replica watches‘ corporate strategy to grow sales and volumes by acquiring newly revived marques at varied price levels will start next year as the company adds Gallet to its growing stable of brands. New Gallet watches will be sold in Breitling boutiques alongside the parent brand whose production facilities will also be used to assemble and produce them, says Chief Executive Officer Georges Kern. They are expected to launch mid-year in 2026 and will be priced starting at just below 3,000 Swiss francs up to about 5,000 francs.
They’ll give cheap 1:1 Breitling fake watches, whose average sales price has risen sharply in the past half decade, a value-oriented sister brand aimed at winning new customers. “Many people who walk into our boutiques are walking out because it’s just too expensive,” Kern says in an interview ahead of the official announcement of the Gallet acquisition on March 18. “Now we will have something to offer them. We can use the brand in a very meaningful way.”
Featuring Sellita or other third-party movements, the updated models will draw on the history of the Swiss Gallet brand founded in 1826. Its best known models included what were among the first water-resistant chronographs, as well as the ‘Flying Officer’ worn notably by US president Harry S. Truman. Gallet also made pocket watches as well as stopwatches that the Wright brothers used to time the first successful powered and manned flights in Kitty Hawk, North Carolina in 1903, birthing the aviation era.
Utilizing a purchase option held for more than two years, Swiss made replica Breitling watches finalized the acquisition of the Gallet name and various related intellectual property assets about eight months ago. It was the second accord by private equity-backed Breitling, led by Kern since 2017, to buy a once-mighty but now dormant brand.
In 2023, Kern spearheaded a deal to acquire the once revered Swiss marque Universal Genève. Without giving specific details, he says the cost to buy Gallet was much less. Luxury Breitling copy watches paid more than 60 million Swiss francs for the UG brand, known for its Polerouter and Tri-Compax chronographs, according to corporate filings in Hong Kong by the seller Stelux Holdings International.
Like Gallet, Universal Genève is also expected to relaunch during the middle of 2026. But the brand will be positioned at a much higher price point, starting above 15,000 Swiss francs, with some models using precious metal cases and newly created movements. The new UG models won’t be sold in high quality Breitling replica watches boutiques.
The average sales price of a Breitling in 2024 was about 7,400 Swiss francs, according to estimates by Morgan Stanley and LuxeConsult. Known for its Navitimer and Chronomat chronographs and well-made tool watches, AAA China fake Breitling watches is one of the ten largest Swiss brands, recording sales of about 850 million Swiss francs in 2024, a slight decline from the year before, according to analyst estimates.
The official announcement of the relaunch of Gallet, on March 18, comes at a challenging time for the industry and at a price segment that has lagged more expensive watches in growth, according to Swiss watch export data. Kern says the fact that the Gallet brand was so popular in the US, now the top export market for Swiss timepieces, should help sales initially. It’s likely to be sold in about 2/3rds of Swiss online Breitling fake watches‘ 300 boutiques worldwide.
Expect new versions of the Gallet MultiChron, whose Clamshell version in 1938 was one of the first chronographs to be marketed as dust, humidity and rain resistant. There will also be a new Flying Officer, a watch gifted to President Truman as a Christmas present and that he often wore. Kern says top wholesale Breitling super clone watches CA, which is controlled by Swiss private equity firm Partners Group, considered buying an existing brand producing watches at a similar approachable price point.
“We looked into everything,” says Kern. Most had too much baggage including existing stock, strained relationships with retailers or a manufacture that cheap 2025 copy Breitling watches didn’t need.
“We went through many brands and we said, ‘listen, forget it.’ Let’s start with a clean sheet of paper with great stories, great history and great designs that don’t have that negative legacy.”
